Too many businesses think a single ad will change everything.
They hit publish, sit back, and wait for the magic to happen. But advertising doesn’t work like that anymore. One ad is not going to save your sales, launch your product, or transform your brand. Marketing has shifted, digital spaces have become crowded, and audiences are more distracted than ever. If you want results, you need consistency.
COVID was the wake-up call. Practically overnight, businesses realised that without a digital presence, they were invisible. That shift changed the game forever. Now every competitor has a Facebook page, an Instagram account, and a LinkedIn profile. The problem is that the algorithms no longer reward organic reach the way they once did.
On Facebook and Instagram, only about 0.1% of your audience actually sees your content. Unless you’ve got hundreds of thousands of followers, organic alone isn’t going to cut it.
And going viral?
Sure, it happens, but it’s not a strategy.
Hoping for a viral moment is like playing the lottery with your marketing budget. You might get lucky, but you can’t build a business on chance. The reality is that sustainable results come from a steady, strategic approach. You either spend hours every day designing kick-arse content and pushing it out multiple times a day, or you find a smarter way.
That smarter way is advertising as a constant. Not as a one-off campaign, but as an always-on engine for your brand. Ads amplify your presence, driving consistent traffic to your website or product page and keeping your brand in front of your audience, over and over again.
Done right, advertising isn’t about a quick win, it’s about building loyalty, telling great stories, and making sure you’re seen enough times to actually stick.
At Stockhausen & Co, we don’t treat ads as afterthoughts. We treat them as essential. When paired with content that connects, advertising becomes the amplifier that ensures your brand isn’t just another whisper in a crowded room.
Things to Think About Before You Place Your Next Ad
- Are you treating advertising as a one-off or a long-term tool?
- Do you know how much of your audience is actually seeing your organic posts?
- Is your ad spend focused on building loyalty and trust, or chasing quick clicks?
- Are you consistently amplifying traffic to your website and product pages?
- Do your ads tell a story your audience actually wants to follow?
Advertising has changed. One ad won’t do it. One campaign won’t do it.
What works now is consistency, strategy, and a willingness to keep showing up. If you want your brand to be remembered, trusted, and chosen, you need to be seen over and over again. That’s where we come in. At Stockhausen & Co, we build advertising strategies that don’t just show up, they cut through, amplify your presence, and deliver results.
